Associate, Brand Social Community Manager
- Arts & Entertainment
Job Title: Associate, Brand Social Community Manager
Location: McLean, VA, 22106, USA
Description: McLean 1 (19050), United States of America, McLean, Virginia
Associate, Brand Social Community Manager
Do you have a passion for social media and marketing communications? Are you motivated to deliver unforgettable marketing campaigns in a fast-paced, innovative environment? Are you a well-organized, strategic storyteller who enjoys collaborating with others? You could be the perfect match for the Associate, Brand Social Media Community Manager position in Capital One’s Enterprise Social Media Center-of-Excellence.
In this role, you will be responsible for publishing, moderation, real-time engagement and engagement reporting across Capital One’s Enterprise social media channels. You work closely with other community managers as well as a variety of marketing strategists and communications professionals to bring exciting brand-building campaigns to life. You become an expert in variety of social media management tools and you will use social listening to develop and distribute communications that turn social data into insights that inform future marketing strategies and business decisions.
**What you will bring to the role:**
+ Have excellent communication skills including demonstrated success at short-form copy-writing
+ Be a strategic storyteller able to integrate information from a variety of sources and use written and oral communication skills to influence others
+ Be comfortable continuously learning a variety of digital platforms to manage social media marketing and social listening activity
+ Excellent written/oral communication skills
+ Demonstrated ability to partner with cross-functional teams
+ Demonstrated ability to work independently and to apply strong judgement in the presence of ambiguity
+ Adept at managing multiple tasks, meeting deadlines, and keeping processes on track
+ Ability to communicate effectively with senior stakeholders within brand, operations, legal and corporate communications.
+ Proficient in Microsoft Office Suite (PowerPoint, Excel, etc.)
+ Be willing to work a flexible schedule that includes evening and weekend community moderation coverage hours at pre-scheduled times throughout the month instead of traditional (9-5) hours; Non-traditional hours may be up to 25% of time over the course of a month.
**What you will do in the role:**
+ Serve as community manager on a team that manages the conversation on Capital One’s social channels including Facebook, Twitter, Instagram, Pinterest, Tumblr, and YouTube and more
+ Publish a robust calendar of social media content across a wide range of social channels
+ Execute real-time brand social communications with customers, fans, followers, advocates and social media influencers
+ Develop new real-time content strategies in response to engagement opportunities found through social listening
+ Categorize ongoing engagements for strategic reporting & surface metrics and insights garnered from ongoing engagement monitoring for the sake of making marketing strategy recommendations
+ Liaise between internal and external stakeholders, e.g., Content/Channel Strategy, Creative, PR, Legal, Corporate Affairs, Social Media Customer Servicing, social media platform vendors and agencies to ensure moderation efforts (and deliverables) are aligned with brand voice, company needs, guidelines and requirements and business objectives
+ Participate in cross functional teams to continuously refine processes, policies, guidelines and reporting in line with being a Social Media Center of Excellence.
+ Document best practices and guidelines for managing Capital One’s social presence
+ Bachelor’s Degree or Military Experience
+ At least 2 years of professional marketing experience
+ At least 1 year of Community Management Experience
+ At least 1 year of journalistic experience
+ At least 1 year of experience managing social media platforms and/or social media listening, publishing and monitoring technology
+ At least 1 year of experience with analytics reporting experience with social listening tools, Google Analytics or Site Catalyst
+ At least 1 year of experience with Customer Service/Social Care experience
+ At least 1 year of experience with a major consumer brand and/or financial services marketing experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
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