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B2B Marketing Manager- Small Business Card

Capital One

Richmond, VA
Job Code:
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Job Details

Company Capital One

Job Title: B2B Marketing Manager- Small Business Card

JobID: capitalone2-R20613

Location: Richmond, VA, 23261, USA

Description: West Creek 8 (12080), United States of America, Richmond, Virginia

B2B Marketing Manager- Small Business Card


Capital One is seeking a passionate marketer to support the needs of our fast growing B2B Business Development team. This role sits within the Card Marketing organization and will develop the marketing strategy for our tradeshow, affiliate, and field sales teams. It requires strategic thinking, keen communication and influencing skills, the ability to collaborate with cross-functional groups (legal, IT, operations, internal and external creative agencies, etc.), and an aptitude for balancing short-term tactical needs with longer-term strategic needs.


+ Oversee the development of marketing materials for all business development channels. Champion the Spark Business brand, ensuring marketing materials are on-brand, consistent in voice and style, and meet our high-bar for quality.

+ Capitalize on our national tradeshow presence to build stronger brand awareness with attendees. Extend the reach of our on-site activations with pre- and post-event marketing.

+ Develop a marketing strategy in support of business development efforts to identify, pitch, and onboard new partner organizations. Craft tactical marketing plans for each new affiliate partner and oversee agency production of creative assets.

+ Develop an end-to-end marketing program for our expanding field sales teams. Explore the effectiveness of workshops, local market activations, and direct marketing to warm and retain leads.

+ Provide in-market sales materials to facilitate face-to-face interactions with customers and prospects.

Basic Qualifications:

+ Bachelor’s degree or military experience

+ At least 5 years of experience in B2B marketing OR at least 5 years of experience in sales/ business development

+ At least 5 years of experience crafting multi-channel marketing programs, including planning, execution, and analysis

+ At least 5 years of experience managing creative resources including designers, writers, and agency personnel

Preferred Qualifications:

+ 5 years experience in financial services marketing

+ Proficiency in CRM tools such as

**_At this time, Capital One will not sponsor a new applicant for employment authorization for this position._**

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

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