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Brand Manager

Dominion Enterprises


Location:
Norfolk, VA
Date:
05/25/2017
Categories:
  • Marketing
Dominion Enterprises
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Job Details

Brand Manager in Norfolk, VA | Dominion Enterprises Careers | Dominion Enterprises Careers

Brand Manager

  • Category: Marketing
  • Location: Norfolk, VA
  • Employee Type: Full-Time

Description

Dominion Web Solutions, a leading marketing services company, seeks a driven individual to join the Commercial Division (CommercialTruckTrader.com and EquipmentTrader.com). This is an exciting opportunity for a motivated, deadline-driven individual to join a dynamic team and growing business.

The Brand Manager position is based in Norfolk, VA, and reports to the Director of Marketing. The successful candidate should possess a strong skillset in the marketing field, as well as excellent attention to detail, strong work ethic and multi-tasking skills, demonstrate outstanding reporting and analytical skills and have project management experience.

Primary Responsibilities:


  1. Create, execute and direct marketing programs, advertising campaigns and production of print and online literature for targeted customer segments
  2. Researching all major media to identify the best advertising solutions for our product
  3. Collaboration with outside vendors to negotiate pricing and manage projects
  4. Thinking creatively and presenting ideas on advertising campaigns, promotional campaigns, etc.
  5. Identifying ways we can increase the effectiveness of our media outlays by partnering with clients
  6. Develop external relationships with affiliates and partners to further position our brand within the industry
  7. Creating and maintaining all corporate communications within the industry
  8. Implement details of brand campaigns and execute strategies with cross-functional teams
  9. Assist in the development of OEM specific presentations that will be presented to C-level executives in the commercial industry
  10. Develop, maintain and communicate captivating and consistent brand positioning
  11. Track consumer and market insights by conducting consumer research and utilizing resources such as surveys
  12. Identify brand personas to create a better understanding of our users/customers, as well as be able to present findings
  13. Conduct competitive research and analysis to better understand the industry, our position in it and the opportunities that exist for us to expand our reach
  14. Collect and leverage market intelligence and other information regarding competitors and competing products
  15. Analyzes and summarizes collected data to translate into in-depth reporting based on the following sources: market intelligence, competitive intelligence, and market research.
  16. Research and communicate market trends and competitive activity to identify new business opportunities
  17. Work with creative team on development of all marketing materials, both offline and digital
  18. Create and conduct industry specific webinars to further position our brand as an authoritative voice in the market
  19. Evaluate and prepare detailed analysis and reporting on traffic and ROI associated with marketing campaigns.
  20. Coach and develop staff and define a style that promotes respect, credibility and trust throughout the organization
  21. Work cooperatively with sales, customer service and strategic initiatives on effective customer communication tools and software development teams on product development and launch plans
  22. Operate an annual budget with an ability to create and oversee successful campaigns within set amount


Requirements

Specialized Skills:

  • Bachelor’s degree in marketing, advertising, or communications
  • At least 3-5 years experience in a corporate marketing environment
  • Strong understanding of brand specific marketing
  • Ability to interpret data and to make decisions based on data analytics
  • Ability to see the "big picture" and to strategize people, time and resources
  • Excellent oral and written communication skills including the ability to create and deliver compelling and succinct presentations to C-level executives as well as internal business teams and external partners, including OEMs
  • Demonstrated creative thinking and the ability to collaborate with cross-functional teams in a creative environment
  • Action-oriented and enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities
  • Orchestrate multiple activities at once; uses resources effectively and efficiently
  • Strong critical thinking skills; a methodical approach to problem solving; excellent skills at executing plans
  • Strong organization skills with the ability to multi-task; Strong initiative and good judgment; strong attention to detail
  • Ability to work both independently and in a team environment
  • Intermediate to advanced knowledge of Microsoft Office suite of products and Google Apps

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, and across the U.S. We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package that includes a generous 401(k). Dominion Enterprises is an equal opportunity employer and supports a diverse workforce. Dominion is a drug-testing employer.

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