1 day old
2017-11-222017-12-21

Content Marketer & Editorial Strategist, Principal Associate

McLean, VA
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  • Job Code
    capitalone2-R36332
Company Capital One

Job Title: Content Marketer & Editorial Strategist, Principal Associate

JobID: capitalone2-R36332

Location: McLean, VA, 22106, USA

Description: McLean 1 (19050), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Content Marketer & Editorial Strategist, Principal Associate



Capital One is looking for a rock star Brand Content Marketer and Editorial Strategist to join our team. We’re looking for a marketer or communicator who is an expert in all things related to editorial, long and short form content creation, and content marketing strategy to support the team to advance the brand story and the customer journey.



The Brand Content Marketer and Editorial Strategist will think like a marketer and journalist to build brand love for Capital One by:



- Overseeing long-form Brand content development (idea formation, briefing, writing, creating, and editing) across multiple formats and content marketing channels; collaborating with a range of content and strategy contributors of all levels.



+ Think creatively and use market trends/data to develop content themes/topics

+ Plan and manage the editorial calendar

+ Develop long-form content based on the editorial calendar and tailored to audience personas that drives critical behavioral metrics with our target audience

+ Manage the content development process including agencies, writers and workflows in our Brand calendar tool

+ Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels

+ Gather data on content performance and make recommendations based on those results

+ Drive for continuous improvement in influencer engagement and SEO relevance for digital properties



- Supporting the content marketing lead in advancing the Brand Content Marketing Strategy.



+ Refining and leading development of actionable, innovative strategies to get engaging long-form Brand content in front of our target audiences

+ Analyzing existing content marketing activities based on data/analytics and developing clear and actionable POVs to guide future content strategy and investment allocations

+ Developing and refining Brand standards and governance for content marketing (e.g., writing style guides, tone, etc.)

+ Advancing an SEO strategy for Brand content marketing including keyword research/tracking and technical considerations

+ Partnering with our paid social media partners on a distribution strategy



What you will bring to the role…



+ Demonstrated history of delivering marketing innovation for large scale brands

+ Skilled relationship-builder with strong, high-leverage internal networks ability to in influence cross-function teams

+ Strategic thinker: Ability to collect, organize, and synthesize information to make a decision, recommendation, or present a POV

+ Strong organizational and project management skills with an ability to effectively multi-task, establish priorities, and deliver results

+ Excellent written and oral communication skills, including proofreading



Basic Qualifications



+ Bachelor’s degree or Military experience

+ At least 6 years of experience in marketing or communications in a corporate or agency environment

+ At least 3 years of content marketing experience or executing content marketing strategies



Preferred Qualifications



+ At least 3 years of experience and knowledge in SEO, SEM, Social and Web Analytics (ideally Adobe Target)



At this time, Capital One will not sponsor a new applicant for employment authorization for this position.



Categories

  • Management

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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Content Marketer & Editorial Strategist, Principal Associate

Capital One
McLean, VA

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Content Marketer & Editorial Strategist, Principal Associate

Capital One
McLean, VA

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