16 days old
2017-11-292018-01-08

Digital Advertising Specialist

Dominion Enterprise
Norfolk, VA

Opportunity Alert!

Digital Advertising Specialist, ForRent a division of Dominion Enterprises | Norfolk, Virginia | Leverage online marketing channels to increase online presence and generate leads across digital channels | Keep ForRent.com, AFTER55.com. CorporateHousing.com and ForRentUniversity.com in front of our audiences | Manage performance-based and lead generation online campaigns yielding the highest return on investment | Join. Achieve. Be Recognized.

Consider Your Opportunity

The Digital Advertising Specialist will drive successful digital advertising initiatives including but not limited to campaign optimization, performance analysis, and creative optimization. In addition...

  1. Develop and oversee digital campaigns across online channels using PPC / SEM, content, display, and social campaigns
  2. Review, analyze and optimize campaigns to increase response rates, improve KPIs and increase return on investment
  3. Direct participation in digital media planning, buying, researching, negotiating, reporting and analyzing performance
  4. Manage campaign expenses, estimate monthly costs, reconcile discrepancies, and stay on budget
  5. Collect and analyze data, execute tests, identify trends and communicate insights ensuring positive ROI on digital campaigns
  6. Collaborate with internal and external partners to maximize the value of digital advertising programs through attribution metrics not limited to click-through and view-through clicks and conversions
  7. Work cross-functionally in the organization and integrate digital media with existing capabilities in search, content, display and social
  8. Identify emerging technologies and closely monitor industry trends to stay on the cutting edge of digital marketing

    Requirements



    Contribute Your Knowledge, Skills and Abilities

    1. Minimum two years' digital marketing experience and/or online media buying or SEM experience (Adwords, Bing, Facebook, etc)
    2. Understanding and demonstrated success in brand positioning and direct response across digital channels
    3. Familiarity with ad networks and media buying technology used in the marketplace
    4. In-depth knowledge of web analytics tools such as Adobe Site Catalyst and Google Analytics and knowledge of user experience best practices with ability to provide insight and action plans based on campaign analytics
    5. Understanding of technical background as it relates to digital campaigns and creative in finding new solutions or opportunities to achieve campaign goals
    6. Personal strengths and business competencies that include strong written and verbal communication, self-motivated, drive for results, attention to details, analytical, positive and optimistic, self-starter, multi-tasking, attention to detail, deadlines, versatility, creativity, integrity and trust
    7. Proficient in Microsoft Excel used specifically for manipulating large amounts of data, pivot tables, lookups, and report creation
    8. Bachelor's degree (BA/BS) in Marketing, Advertising, Business or related field

Categories

  • Computers/IT/Technology
  • Marketing
  • Advertising/Marketing/Media
  • Internet/New Media

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Digital Advertising Specialist

Dominion Enterprise
Norfolk, VA

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Digital Advertising Specialist

Dominion Enterprise
Norfolk, VA
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