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Enterprise Content Marketing Editor & Content Strategist

Capital One


Location:
McLean, VA
Date:
07/24/2017
2017-07-242017-08-22
Job Code:
capitalone2-R25350
Categories:
  • Marketing
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Job Details

Company Capital One

Job Title: Enterprise Content Marketing Editor & Content Strategist

JobID: capitalone2-R25350

Location: McLean, VA, 22106, USA

Description: McLean 1 (19050), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Enterprise Content Marketing Editor & Content Strategist



Capital One is looking for a rock star Managing Editor and Content Marketing Strategist to join our team. We’re looking for a seasoned editorial strategist and an expert in all things related to content and channel optimization to advance both the brand story and the customer journey. Are you passionate about great content marketing? Let’s talk.



The Marketing Editor & Content Strategist will think like a journalist and build brand love for Capital One by:



+ Supporting the lead Content Marketing Strategist in advancing the Enterprise Content Marketing Strategy.

+ Refining and leading development of actionable, innovative content strategies

+ Analyzing existing content marketing activities based on data/analytics and developing clear and actionable POVs to guide future content strategy and investment allocations

+ Developing and refining Enterprise standards and governance (e.g., writing style guides, tone, etc.)

+ Providing recommendations on taxonomy and information architecture

+ Advancing an Enterprise SEO strategy including keyword research/tracking and technical considerations

+ Executing and refining a distribution strategy

+ Supporting recommendations to continue advancing technology and UI/UX for Enterprise Content Hub



+ Overseeing Enterprise content development (idea formation, briefing, writing, creating, and editing) across multiple formats and content marketing channels; collaborating with a range of content and strategy contributors of all levels.

+ Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics

+ Plan and manage editorial and content calendars, including managing workflows in our Enterprise calendar tool

+ Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each enterprise persona

+ Gather data and handle analytics and make recommendations based on those results

+ Drive for continuous improvement in influencer engagement and SEO relevance for digital properties

+ Stay current in a rapidly changing field interfacing with a wide range of media partners



+ Supporting the lead Content Marketing Strategist in partnering with content marketing leads in Capital One’s lines of business to advance content marketing strategies.

+ Mapping content marketing to business objectives

+ Editorial strategy development

+ Content creation, distribution, maintenance, retrieval and repurposing, including the real-time implementation of content strategies



What you will bring to the role…



+ Demonstrated history of delivering marketing innovation for large scale brands

+ Skilled relationship-builder with strong, high-leverage internal networks

+ Strategic thinker: Ability to collect, organize, and synthesize information to make a decision, recommendation, or present a POV

+ Strong organizational and project management skills with an ability to effectively multi-task, establish priorities, and deliver results

+ Ability to guide and influence across all levels and functions

+ Quick learner – must be eager to independently learn about the latest technologies, solutions and platforms

+ Possess passion and skill in behavioral data and the power of making data informed decisions

+ Excellent written and oral communication skills, including proofreading

+ Strong Microsoft PowerPoint Skills



**Basic Qualifications**



+ Bachelor’s degree or Military experience

+ At least 6 years of experience in publishing/journalism, marketing or consulting

+ At least 3 years of content marketing experience, including planning and executing content marketing strategies



**Preferred Qualifications**



+ At least 3 years of experience and knowledge in SEO, SEM, Social and Web Analytics (ideally Adobe Target)



**At this time, Capital One will not sponsor a new applicant for employment authorization for this position.**



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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