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Marketing Manager

Dominion Enterprises


Location:
Norfolk, VA
Date:
08/17/2017
2017-08-172017-09-16
Categories:
  • Marketing
Dominion Enterprises
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Job Details

Marketing Manager in Norfolk, VA | Dominion Enterprises Careers | Dominion Enterprises Careers

Marketing Manager

  • Category: Marketing
  • Location: Norfolk, VA
  • Employee Type: Full-Time

Description

Trader Interactive, a leading marketing services company, seeks a driven individual to join the Commercial Division (CommercialTruckTrader.com). This is an exciting opportunity for a motivated, deadline-driven individual to join a dynamic team and growing business.

The Commercial Truck Trader Marketing Manager position is based in Norfolk, VA, and reports to the Director of Marketing. The successful candidate should possess a strong skillset in the marketing field, as well as excellent attention to detail, strong work ethic and multi-tasking skills, demonstrate outstanding reporting and analytical skills and have project management experience.

Primary Responsibilities:

  1. Create, execute and direct marketing programs, advertising campaigns and production of print and online literature for targeted customer segments
  2. Researching all major media to identify the best advertising solutions for our product
  3. Strong background in Search Engine Marketing with the ability to manage multiple campaigns within the Google AdWords platform
  4. Manage all display remarketing campaigns via Google AdWords, as well as varying social media platform pixels
  5. Ability to setup Google Analytics/Adobe Analytics event and goal tracking
  6. Thinking creatively and presenting ideas on advertising campaigns, promotional campaigns, etc.
  7. Identifying ways we can increase the effectiveness of our media outlays by partnering with clients
  8. Develop external relationships with affiliates and partners to further position our brand within the industry
  9. Collaboration with outside vendors to negotiate pricing and manage projects
  10. Creating and maintaining all corporate communications within the industry
  11. Implement details of brand campaigns and execute strategies with cross-functional teams
  12. Assist in the development of OEM specific presentations that will be presented to C-level executives in the commercial industry
  13. Develop, maintain and communicate captivating and consistent brand positioning
  14. Track consumer and market insights by conducting consumer research and utilizing resources such as surveys
  15. Conduct competitive research and analysis to better understand the Commercial  industry, our position in it and the opportunities that exist for us to expand our reach
  16. Collect and leverage market intelligence and other information regarding competitors and competing products
  17. Analyze and summarize collected data to translate into in-depth reporting based on the following sources: market intelligence, competitive intelligence, and market research.
  18. Research and communicate market trends and competitive activity to identify new business opportunities
  19. Work with creative team on development of all marketing materials, both offline and digital
  20. Create and conduct industry specific webinars to further position our brand as an authoritative voice in the market
  21. Evaluate and prepare detailed analysis and reporting on traffic and ROI associated with marketing campaigns.
  22. Coach and develop staff and define a style that promotes respect, credibility and trust throughout the organization
  23. Work cooperatively with sales, customer service and strategic initiatives on effective customer communication tools and software development teams on product development and launch plans
  24. Operate an annual budget with an ability to create and oversee successful campaigns within set amount


Requirements

  • Bachelor’s degree in marketing, advertising, or communications
  • At least 3-5 years experience in a corporate marketing environment
  • Ability to interpret data and to make decisions based on data analytics
  • Ability to see the "big picture" and to strategize people, time and resources
  • Excellent oral and written communication skills including the ability to create and deliver compelling and succinct presentations to C-level executives as well as internal business teams and external partners, including OEMs
  • Demonstrated creative thinking and the ability to collaborate with cross-functional teams in a creative environment
  • Action-oriented and enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities
  • Orchestrate multiple activities at once; uses resources effectively and efficiently
  • Strong critical thinking skills; a methodical approach to problem solving; excellent skills at executing plans
  • Strong organization skills with the ability to multi-task; Strong initiative and good judgment; strong attention to detail
  • Ability to work both independently and in a team environment
  • Intermediate to advanced knowledge of Microsoft Office suite of products and Google Apps


Trader Interactive is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational dealers.  Our mission to bring buyers and sellers together remains the core of our businesses. With a robust portfolio of B2C brands, consisting of Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader, and a suite of industry leading B2B brands including Commercial Truck Trader, Commercial Web Services, Equipment Trader and RV Web Services — Trader Interactive’s sites produce over 7 million unique visitors monthly.  We are focused on supporting our dealer and manufacturers by driving impressive results and committed to providing innovative products to ensure that our customers generate leads, drive sales and maximize profits. Trader Interactive has 10 businesses and approximately 300 employees with our home office located in Norfolk, VA.

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