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Paid Social Media Planner

Capital One


Location:
McLean, VA
Date:
06/22/2017
2017-06-222017-07-22
Job Code:
capitalone2-R25937
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Job Details

Company Capital One

Job Title: Paid Social Media Planner

JobID: capitalone2-R25937

Location: McLean, VA, 22106, USA

Description: McLean 1 (19050), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Paid Social Media Planner



The Paid Social Media Planner will amplify and analyze Capital One Investing’s content marketing and social media content through internal and external tools and act as a key liaison with the social paid media and analytics agency as well as work to implement other paid distribution channels. Additionally, you will assist in evaluating the needs of internal and external stakeholders and shaping data-driven insights into comprehensive media and measurement recommendations that meet business objectives and differentiate the Capital One brand.



Responsibilities:



+ Act as an expert resource for internal teams on all things paid social media, including: media opportunities, platform analytics, platform best practices, and constant changes with paid media units across all social channels including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr, and YouTube, plus other potential new channels like Snapchat.

+ Lead the creation of a measurement approach for each social campaign, structured to deliver upon business objectives and sell approach in to Social Strategists and Business partners.

+ Manage timelines for deliverables for paid media recommendations, line of business reporting, and social reporting, surfacing issues and acting as the first line of defense for quality control.

+ Liaise with internal/external stakeholders, e.g., Social Media vendors, agencies, Business Partners, Social Strategists, Social Publishing, Creative, PR, Media, and Customer Service to ensure all parties are informed and aligned on efforts, and media/measurement for all campaigns are executed flawlessly.

+ Compile learnings, insights, and benchmarking documents to be shared with Creative, Strategists, Publishing, and Business Partners.

+ Influence business partners to execute social media recommendations by building and presenting insightful stories through data and media expertise.

+ Lead documentation of best practices and guidelines for Capital One’s social amplification strategies.

+ Manage the budget for Investing’s Social Media and Content Marketing team, ensuring all spent funds are being tracked and actual spend on projects is monitored regularly

+ Travel 10%. Occasionally work a schedule that includes night, weekend and live event hours.



The ideal candidate will have most or all of the following:



+ The ability to be flexible in prioritizing work, managing multiple tasks and meeting deadlines.

+ Excellent written and oral communication, presentation, editing and copywriting skills and professional writing experience.

+ Analytics reporting experience (including Google Analytics, Site Catalyst).

+ Relationship management skills, including those with vendors, suppliers and a range of internal stakeholders.



Basic Qualifications:



+ Bachelor’s Degree or Military experience.

+ At least 3 years of experience with digital communications.

+ At least 3 years of experience with social media or at least 3 years of experience with analytics reporting.

+ At least 1 year of experience in digital media buying.



Preferred Qualifications:



+ At least 1 year of experience with social media platforms.

+ At least 1 year of experience with social media listening.

+ At least 1 year of Financial services experience.



At this time, Capital One will not sponsor a new applicant for employment authorization for this position.



TBLI



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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