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Principal Associate, Primary Market Research

Capital One


Location:
McLean, VA
Date:
05/24/2017
Job Code:
capitalone2-R23217
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Job Details

Company Capital One

Job Title: Principal Associate, Primary Market Research

JobID: capitalone2-R23217

Location: McLean, VA, 22106, USA

Description: 1750 Tysons (12023), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Principal Associate, Primary Market Research



**Company & Department Overview:**



Consistently named one of the 100 Best Places to Work by _Fortune_ , _Working Mother_ , and the Human Rights Campaign Foundation, Capital One is leading the way in redefining financial services.



This is an exciting time to join our team. Capital One Bank is poised for breakout growth in the coming years. We’re making significant investments in customer insights, technology, advertising, physical presence and product enhancements with an emphasis on establishing lifelong customer relationships across a broad range of financial products.



Within Capital One Bank, we have a team (Insight to Incite) whose mission is to place consumer insights at the heart of decision making, thereby driving meaningful action and impact. The Primary Market Research function is a key part of this team and is responsible for enhancing customer understanding and empathy and delivering actionable customer insights that help drive overall Bank strategy.



**The Role:**



We are looking for a motivated **Principal Associate** to join us at Bank Headquarters in McLean, VA or our office in Wilmington, DE. In this role, you will partner closely with team leaders and associates to develop, deliver, and apply business critical insights that shape key organizational strategies. Given the importance of consumer insights across Bank, this role has an opportunity for significant impact and growth.



**Key Responsibilities:**



+ Consult with a diverse set of clients, peers and leaders on recommendations for market research methodologies.

+ Utilize broad knowledge set of diverse market research techniques to make recommendations.

+ Conduct research in a qualitative and quantitative manner, including secondary and competitive analyses.

+ Understand and analyze research findings to develop impactful insights that drive strategy and decision making.

+ Present market research insights to business partners and stakeholders that drive business actions.

+ Maintain knowledge database of market research insights.

+ Make trade-offs in research design to accomplish project objectives while maintaining budgets.

+ Partner with and manage vendors as they execute research studies, including sample definition, questionnaire development, field management, analysis specifications and reporting, timelines, and budgets.

+ Lead and/or contribute to team initiatives to amplify market research insights within the organization.



**Ideal Candidate**



Our ideal candidate is:



+ Experienced in the design and conduct of common qualitative and quantitative primary market research studies

+ Experienced in working with syndicated market and consumer information suppliers/vendors and consulting partners

+ Able to synthesize data into insights that drive successful market actions

+ Able to work collaboratively with internal clients to drive value with speed

+ Able to manage multiple projects at different stages concurrently

+ Skilled at analysis, written and oral communication, and strategic thinking

+ Curious, self-motivated and entrepreneurial



**Qualifications**



**Basic Qualifications:**



+ Bachelor’s degree or military experience

+ 2 years of experience in market research and/or market research vendor management



**Preferred Qualifications:**



+ Bachelor’s degree in Business, Marketing or Marketing Research

+ 5 years of experience in market research and/or market research vendor management



_At this time, Capital One will not sponsor a new applicant for employment authorization for this position._



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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