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Principal Associate, Primary Market Research

Capital One


Location:
McLean, VA
Date:
07/20/2017
2017-07-202017-08-19
Job Code:
capitalone2-R26065
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Job Details

Company Capital One

Job Title: Principal Associate, Primary Market Research

JobID: capitalone2-R26065

Location: McLean, VA, 22106, USA

Description: 1750 Tysons (12023), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Principal Associate, Primary Market Research



**Company & Department Overview:**



Consistently named one of the 100 Best Places to Work by _Fortune_ , _Working Mother_ , and the Human Rights Campaign Foundation, Capital One is leading the way in redefining financial services.



This is an exciting time to join our team. Capital One Bank is poised for breakout growth in the coming years. We’re making significant investments in customer insights, technology, advertising, physical presence and product enhancements with an emphasis on establishing lifelong customer relationships across a broad range of financial products.



Within Capital One Bank, we have a team (Insight to Incite) whose purpose is to place consumer insights at the heart of decision making, thereby driving meaningful action and impact. The Primary Market Research function is a key part of this team and is responsible for enhancing customer understanding and empathy, and delivering actionable customer insights that help drive overall Bank strategy.



**The Role:**



We are looking for a motivated **Principal Associate** to join us at Bank Headquarters in McLean, VA or our office in Wilmington, DE. In this role, you will partner closely with team leaders and associates to develop, deliver, and apply business critical insights that inform key strategic initiatives across the Bank and support delivery of a differentiated consumer experience. Given the importance of consumer insights across Bank, this role has an opportunity for significant impact and growth.



**Ideal Candidate:**



+ A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors

+ Grounded in research fundamentals – understands what is required to get quality insights and can assess when and how to make tradeoffs between speed and quality

+ Experienced in applying and sharing about new methodologies, such as Behaviorally-based research, to better understand consumer decision making and ways to translate these insights into practice

+ Organized – can drive multiple concurrent projects to completion, prioritize across multiple requests, and manage a budget

+ A great storyteller – can influence by packaging and presenting insights in a compelling way

+ Able to effectively interact with, and impact the thinking of, leadership

+ Curious, self-motivated and entrepreneurial – interested in proactively proposing and pursuing new research projects to address partner questions

+ A great teammate – brings a positive attitude and is enjoyable to work with



**Key Responsibilities:**



+ Maintain a network of internal partners to proactively identify and prioritize research needs

+ Utilize knowledge set of research techniques to develop research recommendations.

+ Leverage and integrate primary research, multiple studies, secondary sources, and competitive intelligence to develop insights

+ Partner with and manage vendors as they execute research studies

+ Make trade-offs in research design to accomplish project objectives while maintaining budgets.

+ Present insights to business partners, senior leadership, and stakeholders that drive business actions

+ Actively seek and evaluate new approaches for unearthing insights, and share learnings with team members

+ Lead and/or contribute to team initiatives to amplify market research insights across the organization



**Qualifications**



**Basic Qualifications:**



+ Bachelor’s degree or military experience

+ 2 years of experience in market research, market research vendor management, and/or marketing strategy consulting



**Preferred Qualifications:**



+ Bachelor’s degree in Behavioral Economics, Business, Marketing, Marketing Research, Neuroscience, Psychology, Sociology or Social Anthropology

+ Advanced degree in one of the above fields or 3-5 years of relevant work experience



_At this time, Capital One will not sponsor a new applicant for employment authorization for this position._



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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