Sign In
 [New User? Sign Up]
Mobile Version

Product Marketing Lead, Enterprise Digital Products & Platforms

Capital One


Location:
Richmond, VA
Date:
06/22/2017
2017-06-222017-07-22
Job Code:
capitalone2-R26984
Categories:
  • Marketing
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

Company Capital One

Job Title: Product Marketing Lead, Enterprise Digital Products & Platforms

JobID: capitalone2-R26984

Location: Richmond, VA, 23261, USA

Description: West Creek 2 (12072), United States of America, Richmond, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Product Marketing Lead, Enterprise Digital Products & Platforms



The Enterprise Product organization at Capital One is focused on building and shipping relevant, intuitive and well-designed experiences that help people manage their money and their lives, wherever they are. Enterprise Product Marketing is a new function that will coordinate and help drive go-to-market (GTM) plans across enterprise products that achieve desired business impacts.



**Key Responsibilities:**



+ Product Roadmap – work with product teams to document and track a consolidated roadmap and disseminate to stakeholder groups for inclusion in their GTM activities (e.g., Tech Marketing Pod)

+ Product Positioning – develop product value propositions that apply to all target audience and messaging that differentiates our products in the market

+ GTM Planning – actively identify multi-product marketing opportunities, and then work with product and stakeholder teams to identify buyer personas, plan and execute multi-product and/or cross-audience campaigns that drive business results across products, measure success and share learnings

+ GTM Processes – create unified processes to define product value props, messaging, GTM plans, product marketing metrics and other cross-product activities

+ Stakeholder Alignment ­– actively participate in other “hub and spoke” integrated teams on behalf of team; represent all Enterprise Digital Products and provide intent with key groups like the Tech Marketing Pod, Events & Sponsorships and others, as identified

+ Sales Enablement – work with BD teams to communicate product value propositions and develop tools that support the sell-in process to partners and other targets

+ Market Intelligence – conduct competitive scans and other market research as needed



**Desired Skills and Competencies:**



This individual will have demonstrated that they have improved company processes in the past, resulting in saving time and resources for the company. This individual must be able to effectively communicate and influence various stakeholders across the company and across multiple levels of the organization. Strong analytical skills, quick decision making, attention to detail, and the ability to adapt to a dynamic agile environment are essential to succeeding in this role. This individual must display strong leadership skills and be able to drive and motivate a team of stakeholders in collaborating and, in partnership, delivering flawless execution as well as continual learning and improvement.



**Four skills, in particular, are critical:**



+ Whole Brained – equally analytical and creative, and know how to employ both skills to deliver bold programs and achieve desired impacts

+ Fearless Leadership – highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory

+ Collaboration & Influence – ability to productively partner with a wide variety of teams across the organization to advance Enterprise Digital Products goals and connect marketing activities

+ Communication – proficient verbally and in writing as this person will frequently present to and work with a wide variety of groups about our products and customers, write engaging copy and content, tell the “story” of our products in strategy documents and outward-facing materials, etc.



**Basic Requirements:**



+ At least 10 years of marketing experience

+ At least 3 years in product or product marketing role



**Preferred Skills:**



+ Strong process and program management skills

+ Willingness to travel and invest time with product partners, marketing colleagues and cross-company partners

+ Excellent people and management skills that leads to productive relationships and interactions with with team, department, cross-functional teams, agency partners, new business targets/partners, and other third parties



At this time, Capital One will not sponsor a new applicant for employment authorization for this position.



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


Featured Employers

Featured Jobs

CareerConnection Video