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SEM Analyst

Dominion Enterprises


Location:
Norfolk, VA
Date:
05/22/2017
Categories:
  • Marketing
Dominion Enterprises
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Job Details

SEM Analyst in Norfolk, VA | Dominion Enterprises Careers | Dominion Enterprises Careers

SEM Analyst

  • Category: Marketing
  • Location: Norfolk, VA
  • Employee Type: Full-Time

Description

Dominion Enterprises, a leading marketing services company, seeks a driven individual to join the Commercial Division (CommercialTruckTrader.com and EquipmentTrader.com). This is an exciting opportunity for a motivated, deadline-driven individual to join a dynamic team and growing business.

The SEM Analyst position is based in Norfolk, VA, and reports to the Director of Marketing. The candidate will be responsible for developing and executing initiatives to synergize our current marketing strategy and develop new objectives to boost our dealer and consumer engagement through marketing, advertising, data collection, lead generation, data distribution and targeted deliverables, as well as leveraging to strategic partnerships to ensure our place in the both the Commercial Truck and Equipment industries.

Primary Responsibilities:

  • Strong background in Search Engine Marketing
  • Intermediate to expert knowledge of the Google AdWords platform
  • Ability to effectively manage hundreds of campaigns while working with a targeted budget
  • Ability to write compelling and high-performing ad copy
  • Strong experience with keyword research
  • Experience utilizing AdWords scripting and/or the Google AdWords API
  • Advanced knowledge of web analytics concepts including tagging
  • Advanced knowledge of Google Analytics
  • Ability to run custom reports, create custom segments, and speak with authority of visitor behavior and interaction with a web property
  • Ability to setup Google Analytics/Adobe Analytics event and goal tracking
  • Manage all display remarketing campaigns via Google AdWords, as well as varying social media platform pixels
  • Based on reporting and analysis develop new creative concepts and grow existing outlets for B2B communication channels (Print, web, event marketing, affiliate partnerships, social media, etc.)
  • Manage relationships with online marketing partners and vendors like Google, Bing, and Oodle and keep up-to-date on new features and product capabilities
  • Lead ongoing account optimization to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms
  • Ability to provide detail analysis and reporting on SEM
  • Collaborate with marketing team to design and deliver research to impact brands as well as ensure our objectives have been implemented properly and tracked to fruition
  • Contribute to product strategy, definition, and delivery


Requirements

Specialized Skills:

  • Three to five years success creating and optimizing large paid search (SEM) campaigns across Google
  • Two plus years heavy SEM account management, ideally managing $50K+ monthly budgets
  • Expertise with bid management tools and third-party web analytics software, such as Omniture, WebTrends, or Google Analytics, all highly desirable
  • Success with LARGE keyword sets, complex targeting, and bidding strategies; success managing localized keyword sets is a plus
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Able to leverage analytics and work with complex data sets to understand performance, optimize campaigns, drive decisions, and measure outcome — great at distilling complex data into actionable insights
  • Google certification a must
  • Strengths and business competencies include communication (written and verbal), attention to detail, multi-tasking, work independently, collaborate, drive for results, time management, project management, quantitative and analytical, decision quality, customer focus, technical acumen, problem solving, integrity and trust
  • Microsoft Office skills, especially with Excel in manipulating/analyzing large amounts of data
  • Bachelor's degree in Marketing, Business, or related field preferred

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, and across the U.S. We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package that includes a generous 401(k). Dominion Enterprises is an equal opportunity employer and supports a diverse workforce. Dominion is a drug-testing employer.

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