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Senior Associate, Card Marketing

Capital One


Location:
Richmond, VA
Date:
05/24/2017
Job Code:
capitalone2-R22023
Categories:
  • Marketing
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Job Details

Company Capital One

Job Title: Senior Associate, Card Marketing

JobID: capitalone2-R22023

Location: Richmond, VA, 23261, USA

Description: West Creek 8 (12080), United States of America, Richmond, Virginia



Senior Associate, Card Marketing



Capital One, a Fortune Magazine “100 Best Companies to Work For” and technology leader, is seeking a **Senior Marketing Associate** for the Card Marketing Team. We are a passionate and entrepreneurial team that embraces bold ideas, fosters collaboration, and delivers great consumer experiences. We recruit the best and the brightest people and strive to create an environment where they can do the best work of their lives.



In Card Marketing, you will have the opportunity to take your leadership, marketing strategy and technical skills to the next level. We have needs for both digital acquisition and customer marketing focused roles.



**Responsibilities:**



+ Develop and implement marketing strategy for assigned channels and segments

+ Synthesize and implement research insights, marketing trends, competitive landscape, and macro external factors into strategy recommendations

+ Collaborate with analyst teams to understand metrics in total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

+ Lead development and execution of learning agenda comprised of both consumer research and in-market testing

+ Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills

+ Work proactively in a cross-functional, agile marketing delivery team (Product Owners, Creative, Legal, Ops, etc.)



**Associate Should Bring:**



+ A curious mindset, ready to dig in on consumer attitudes / behaviors / trends and draw implications for marketing

+ Multi-Channel marketing and communication experience, including digital and direct response marketing

+ Experience in marketing plan and creative development, consumer research and innovative approaches to increasing response/engagement

+ Knowledge of online and traditional marketing, and skilled in visual communications

+ Experience managing creative teams and agencies, advertising and corporate marketing

+ Ability to influence cross-functional teams within an organization

+ Flexible and detailed-orientated, must be able to handle multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work

+ Data-proficient self-starter who enjoys leveraging data, metrics and insights to drive results and learnings

+ Can easily identify potential hurdles within a project and takes the lead on solving them

+ Highly effective communication skills with outstanding writing, editing, and presentation abilities

+ Strong working knowledge of Microsoft Word, Excel, and PowerPoint

+ Ability to thrive and lead in a fast-paced environment with ambiguous marketing challenges

+ Experience in managing creative teams and agencies

+ Experience in leading cross-functional teams in a matrixed environment



**Basic Qualifications**



+ Bachelor’s degree or military experience

+ At least 3 years of experience in multi-channel marketing, including data-driven direct response

+ At least 3 years of experience in planning, execution, and analysis of marketing programs



**Preferred Qualifications**



+ 5 years of experience in financial services marketing

+ Master's degree with marketing focus

+ 2 years of experience working in an Agile team environment



**At this time, Capital One will not sponsor a new applicant for employment authorization for this position.**



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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