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Senior Associate, Market Research

Capital One


Location:
McLean, VA
Date:
05/25/2017
Job Code:
capitalone2-R25492
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Job Details

Company Capital One

Job Title: Senior Associate, Market Research

JobID: capitalone2-R25492

Location: McLean, VA, 22106, USA

Description: McLean 1 (19050), United States of America, McLean, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Senior Associate, Market Research



**Senior Associate, Market Research**



Capital One is seeking a Senior Associate, Market Research to join the Customer Experience Strategy team within the US Card line of business. The Customer Experience Strategy team, reporting to the Chief Customer Experience Officer, will be directly supporting Capital One’s mission to grow customer advocacy. Team members function as strategic thought leaders, developing an integrated view of customer insights to fuel customer success and business outcomes. A successful candidate for this role will be:



+ A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors

+ Grounded in market research fundamentals – understands what is required to get quality insights and can assess when and how to make tradeoffs between speed and quality

+ Experienced in the design and conduct of qualitative and quantitative primary market research studies, including methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to better understand consumer decision making, especially the subconscious realm that consumers often can’t articulate.

+ Experienced in working with syndicated market and consumer information suppliers/vendors and consulting partners

+ Organized – can drive projects to completion, prioritize across multiple requests, and work within a budget

+ A great storyteller – can influence by packaging and presenting insights in a compelling way

+ A great teammate – brings a positive attitude and is enjoyable to work with



**Responsibilities**



In this role you will develop impactful insights that drive strategy and decision making. To do this you will…



+ Consult with a diverse set of clients, peers and leaders on recommendations for market research methodologies to address business learning needs

+ Conduct research using a range of approaches as needed, including qualitative and quantitative methodologies, secondary/syndicated data sources, competitive and marketplace intelligence, etc.

+ Understand and analyze research findings, integrating insights across multiple studies to develop impactful insights that drive strategy and decision making.

+ Actively seek and evaluate new approaches for unearthing insights

+ Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas and associated research budgets)

+ Leverage a network of pre-identified research suppliers to execute studies, as well as employing DIY approaches (e.g. Qualtrics surveys and qualitative interview moderation)

+ Present market research insights to business partners and stakeholders that drive business actions.

+ Integrate and share insights across the partner teams



Capital One is committed to providing work-life balance, ongoing skills and leadership training, and giving you direct ownership for executing your ideas. Further your career with us, the company regularly recognized as A Great Place To Work by groups like _Fortune_ “Top Companies for Leaders” and Diversity Inc “Top 50 Companies for Diversity.”



Are you ready to apply your Consumer Insights expertise to a dynamic Fortune 200 company? Are you looking for a place where you be curious, drive change, and grow your career in ways you never imagined? If so, we want to talk to you.



**Basic Qualifications**



- Bachelor’s Degree or Military Experience



- At least 2 years of experience in a marketing research / consumer insights role



- At least 2 years of experience in planning, execution and analysis of market research



- At least 2 years of experience in presentation of research findings



- Research experience should include a mix of qualitative and quantitative approaches



**Preferred Qualifications**



- Bachelor’s degree in market research, marketing, business, sociology, psychology, or behavioral economics



- Advanced degree in business, marketing research, consumer psychology, or management consulting



- At least 3 years of experience in a marketing research / consumer insights role



- At least 3 years of experience in planning, execution, and analysis of market research



- At least 3 years on the client side within the marketing research profession



- At least 1 year of experience using Behavioral-based research methods



- At least 1 years of experience using advanced analytic research methods such as choice studies / conjoint



**At this time, Capital One will not sponsor a new applicant for employment authorization for this position.**



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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