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Senior Marketing Associate, Small Business Customer Management

Capital One


Location:
Richmond, VA
Date:
08/17/2017
2017-08-172017-09-16
Job Code:
capitalone2-R30099
Categories:
  • Marketing
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Job Details

Company Capital One

Job Title: Senior Marketing Associate, Small Business Customer Management

JobID: capitalone2-R30099

Location: Richmond, VA, 23261, USA

Description: West Creek 8 (12080), United States of America, Richmond, Virginia



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.



Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.



Senior Marketing Associate, Small Business Customer Management



**Senior Marketing Associate, Customer Management**



**Summary:**



Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Senior Marketing Associate to deliver marketing strategies and industry-leading customer experiences that drive increased engagement with our SPARK customers. In this role, you will have the opportunity to take your leadership, marketing strategy and technical skills to the next level.



**Responsibilities**



+ Develop and implement engagement strategies across multiple customer segments and channels to drive increased retention and profitability

+ Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

+ Synthesize and implement research insights, marketing trends, competitive landscape, and macro external factors in strategy recommendations

+ Identify and implement marketing trends and innovations, competitive news and industry best practices that improve results and Brand impact

+ Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Digital Design, Tech, Operations/Production, Legal etc.

+ Lead execution of learning agenda and testing investment strategy

+ Influence internal decision makers with formal recommendations and informal networking through excellent communication

+ Work proactively in an agile environment and identify when to work outside the process in whitespace



**Associate should bring:**



+ A curious mindset, specifically about the “why” behind customer attitudes and behaviors

+ Multi-Channel marketing and communication experience, including digital and direct response marketing

+ Experience in marketing plan and creative development, UX design, consumer research and innovative approaches to increasing response and engagement

+ Experience managing creative teams and agencies, and writing effective creative briefs

+ Ability to influence cross-functional teams within an organization

+ Ability able to handle details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work

+ A passion for leveraging data, metrics and insights to drive results and learnings

+ Proactivity to identify potential hurdles within a project and take the lead on solving them

+ Highly effective communication skills with outstanding writing, editing, and presentation abilities

+ Strong working knowledge of Microsoft Word, Excel, and PowerPoint



**Basic Qualifications**



+ Bachelor’s degree or military experience

+ At least 3 years of experience in multi-channel marketing, including data-driven direct response

+ At least 3 years of experience in planning, execution, and analysis of marketing programs

+ At least 3 years of experience in managing creative teams and agencies

+ At least 3 years of experience in leading cross-functional teams in a matrixed environment



**Preferred Qualifications**



+ 2 years of experience in financial services marketing

+ 2 years of experience working in an Agile team environment



**At this time, Capital One will not sponsor a new applicant for employment authorization for this position.**



At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               


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