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Social Media Specialist

Dominion Enterprises

Norfolk, VA
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Job Details

Social Media Specialist in Norfolk, VA | Dominion Enterprises Careers | Dominion Enterprises Careers

Social Media Specialist

  • Category: Customer Service, Entry Level, Marketing
  • Location: Norfolk, VA
  • Employee Type: Full-Time


Founded in 1982 as For Rent Magazine®,™ is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with renters in mind. For apartment shoppers, provides robust community listings in a multitude of media, including social, online, mobile, video and an extensive distribution network. operates four websites:,™,®, and™. Additionally, listings receive exclusive distribution to® Rentals. Visit for more information, or visit us on Facebook, Twitter, Google+, YouTube and LinkedIn.

FRMS is seeking an eager, talented, social media specialist to manage and assist multifamily housing professionals in leveraging digital, social media and reputation management tools to further engage prospective renters. This is an on-site, in-office position – no telecommuting. The social media specialist will develop social media profiles, manage online content, and lay out a solid foundation for a social media strategy. This position will troubleshoot client/software issues, look for opportunities to develop business with existing clients, and counsel clients on constituent engagement and the integration of offline and online efforts. This person must have a strong knowledge and understanding of the digital media landscape, including various social media websites.

This person will also:

  • Set up and manage multiple client social media accounts across many social platforms (i.e Facebook, Google+, YouTube, Pinterest, Instagram, Twitter, Foursquare, etc.).

  • Write, coordinate and manage social media content for local pages on behalf of clients.

  • Maintain community engagement for multiple brands and companies.

  • Forecast, measure, analyze performance and make recommendations for clients.

  • Build and monitor client accounts across the web, including Google+, Yahoo!, and more.

  • Create strategies to help clients build and maintain a positive reputation online.

  • Deliver presentations to clients via the Web and phone to educate them on the FRMS social media product.

  • Manage client relationships to build a reputation of excellent service and generate repeat business.

  • Manage Facebook ads and promotions.

  • Deliver live product demonstrations and PowerPoint presentations.

  • Maintain awareness of social media tools/trends and applications as well as what is scalable for businesses.

  • Collaborate with multiple internal departments to drive the highest level of client satisfaction.

  • Successfully manage multiple complex clients and projects simultaneously.

  • Handle customer service issues and resolutions, and proactively communicate issues, opportunities, and insights to the team.

  • Develop content to build client engagement across multiple platforms.


The ideal candidate:

  • Possess the ability to learn quickly and acquire a strong knowledge of social media marketing, reputation management and will stay current with new trends and social media marketing tactics.

  • Experience with MS Office (emphasis on Excel, Word, and PowerPoint).

  • We highly recommend you have active accounts across key social media sites including, but not limited to, Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Foursquare, etc.

  • Knowledge of social media management software.

  • Knowledge of reputation management and review sites including, Yelp, Yahoo Local, Google+, etc.

  • Must have exceptional traditional writing and grammatical skills and a flair for using "social networking speak" and online jargon.

  • Excellent verbal communication skills with the ability to present ideas and information clearly.

  • Ability to work well in cross-functional teams.

  • Ability to work both independently and under general supervision.

  • Exceptional problem solving and analytical skills.

  • Extreme attention to detail, outstanding organization skills, and good time management.

  • Ability to remain flexible, handling changing priorities and tight deadlines.

  • Competitive spirit that drives a constant desire to innovate and iterate in a fast-moving space to keep the business ahead of the curve.

  • Bachelor’s degree in one of the following areas: Marketing/Advertising, Computer Programming, Business, New Media, Communications, Public Relations, Public Speaking, Journalism or equivalent work experience.

  • Excellent customer service skills.

  • Basic knowledge of HTML, WordPress, and SEO/SEM principles is a plus.

  • Solid understanding of social media optimization is a plus.

  • Google AdWords certification is a plus.

  • Working knowledge of or similar CRM; dashboard and report-based metric management is a plus.

  • Real Estate or multifamily experience is a plus.

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including,, and, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, and across the U.S. We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package that include a generous 401(k). Dominion Enterprises is an equal opportunity employer and supports a diverse workforce. Dominion is a drug-testing employer.

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