15 days old
2017-12-022018-01-08

Targeted Writer and Strategist

Dominion Enterprise
Norfolk, VA

Reporting to the Director of Content, the Targeted Writer & Strategist will execute content strategies using their exceptional talents to connect prospective renters (senior housing, off campus housing, and corporate stays) with apartment managers and owners.

Essential Functions
Create thoughtful, personalized, and brand-relevant content strategies and then execute across multiple online channels/platforms.
Work collaboratively in a multifunctional team to concept and implement compelling brand stories
Write strong, motivating content, including website copy, long-form articles, social media (paid and organic), emails, and other appropriate content types, within the brand’s style and tone guidelines for assigned projects
Enhance the distribution of content through SEO and Social strategies and the implementation of best practices
Analyze and test the optimal ways for consumers to find and consume content
Clearly and confidently present work to internal teams and clients

Must Haves
2-4 years experience at a creative or media agency, or in-house, as a content writer/strategist, or copywriter
Portfolio of strong, professional writing for both long- and short-form content
Passion for both high-level strategy and hands-on writing and editing for web and mobile experiences
Understanding of latest SEO and social media marketing best practices
Familiarity with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, and/or Act-On
Familiarity with the concept of inbound marketing and optimization
Extremely deadline and detail-oriented
Thrive in a fast-paced environment
Strong teamwork/communication skills
Presentation skills
Great personality

Nice to Haves
A bachelor’s in journalism, communications, marketing, or a related field
Background working for brands with considered purchase decisions in insurance, finance, technology, healthcare, legal, and business-to-business
Experience in user experience and web technologies like WordPress
Proficiency in Photoshop, Illustrator, and InDesign


Categories

  • Arts & Entertainment
  • Computers/IT/Technology
  • Marketing
  • Advertising/Marketing/Media
  • Internet/New Media
  • Law/Legal
  • Management
  • Publishing/Printing
  • Real Estate/Property Mgmt

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Targeted Writer and Strategist

Dominion Enterprise
Norfolk, VA

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Dominion Enterprise
Norfolk, VA
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